Since 1947

The Luigi Verga Orologi store on Corso Vercelli in Milan, which opened in September 1997, is the third store of the Verga Family who has been working in the watch sector for 70 years.

Opened in September 1997 on Corso Vercelli 7 in Milan, Luigi Verga Orologi is the third of the four stores of the Verga Family who has been working in the watch sector for 70 years.

Its history goes back to 1947, when Luigi Verga, master watchmaker, realized his dream of having his own shop which opened on via Mazzini, just a stone's throw from the Cathedral. A few years later, his son Valerio, only seventeen at the time, began to work alongside him and still continues to manage the activity.
During this time the Verga Company grows and evolves. There are currently four points of sale covering different areas in Milano.

Next to the historical location in Via, we inaugurated a store in via Cappellari in 1989, today called Verga Luxury Watches, which proposes both new and pre-owned watches of the most prestigious Swiss brands.


2015 marks the opening of the fourth store on Via Capelli 6 (piazza Gae Aulenti) and a new important stage for Luigi Verga Orologi – managed by Valeria Verga.
From n°.7, Luigi Verga Orologi moves to n°. 19 Corso Vercelli, one of the most high-class and elegant zones of Milan, a short distance from the church of Santa Maria delle Grazie which is home to the famous “Last Supper” by Leonardo da Vinci.

Valeria Verga, Valerio’s second-born, decided to continue the family tradition and entered the “watch world" in 2003 when she was just over twenty years old. Under the expert guidance of her father, she took her first steps, studied and deepened her knowledge of these fascinating time tools. Since then she has dedicated herself full-time to managing and developing the store which is the destination of enthusiasts and collectors of fine watches who confide in the competence and expertise which the shop has always offered its clients.

The store size expands and the store windows have become two and larger, like the interior surface area which has tripled. Designed by the architect Valentina Vincenzi, the space has been carefully studied to exhibit the Swiss brands which the store is licensed to sell in the best possible way. The furniture is refined and elegant, making playful use of beige and green shades; it uses high quality materials such as marble, limestone, bronzed brass, leather and walnut. To the left of the entrance, a large area is dedicated to the Rolex corner which has been fitted-out according to the aesthetic rules of the prestigious Swiss brand.

Luigi Verga Orologi, always attentive to the trends and development of its clients' tastes, offers a selected range of products of the best brands like Rolex, IWC, Panerai, Baume & Mercier, Tudor, Tag Heuer, Dietrich, in addition to the precious jewellery "made in Italy" by Pomellato.

The store also avails of a qualified in-house laboratory – authorised by Rolex – entrusted to three specialist technicians who periodically attend refresher courses.

These are the words of Valeria Verga, who sucessfully manage the store:


"I love my job and I like working with the constant goal of building and doing better and better. Every day is a new challenge which my colleagues and I tackle with a smile, to satisfy our clients’ desires."

Luigi Verga Orologi

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